How To Build A Team You Can Trust
If you’re looking to own Arizona real estate or move within our beautiful state, this blog post is for you! Each month, we bring you stories, expert insights, and conversations that celebrate luxury living and everything that makes Arizona an incredible place to call home.
Welcome to ICONIC Estates
Welcome to ICONIC Estates, a podcast presented by Russ Lyon | Sotheby’s International Realty for people who love Arizona and the opportunity to live in luxury in the pristine desert. Hosted by Renee Dee, publisher of ICONIC LIFE magazine, this podcast brings together the people shaping Arizona’s real estate and lifestyle landscape.
This Month’s Episode Highlights
In this episode, we’re exploring the art of building dream homes, innovative real estate marketing strategies, and life in North Scottsdale’s most exclusive neighborhoods.
Here’s who you’ll hear from this month:
- Gary Fries – Founder, GS Fries Construction
Gary shares insights into the homebuilding process and why a trusted, experienced team is essential for creating homes that reflect quality, design, and craftsmanship. - Alexandra Baum – Director of Marketing, Russ Lyon | Sotheby’s International Realty
Alexandra reveals how her passion for marketing drives innovative strategies that elevate the Russ Lyon | Sotheby’s brand and empower agents with powerful tools for success. - Barry Van Patten II – Global Real Estate Advisor
Barry takes us inside North Scottsdale’s prestigious private communities, showcasing the luxury lifestyle, amenities, and opportunities for homeowners in this highly sought-after area.
Stay Connected with ICONIC Estates
We so appreciate you taking the time to hear from us. If you enjoyed today’s podcast, please make sure to subscribe and hit the bell so that you never miss an episode.
Want even more luxury insights? Join our VIP list to receive the ICONIC Estates newsletter by visiting russlyon.com or checking the link in the show notes.
Finally, we’d be so grateful if you’d take a moment to rate and review the podcast—your feedback means the world to us and helps us bring you even more amazing conversations.


