In an ever-evolving real estate landscape, one brand continues to rise above the rest—setting the standard not only for luxury, but for performance, reach, and influence on a global scale.
Sotheby’s International Realty has once again demonstrated its leadership, achieving remarkable growth that significantly outpaces the broader market. In 2025, the brand’s U.S. sales volume increased by 9.3% year-over-year—more than triple the national average—while global sales volume reached an impressive $182.4 billion, marking nearly 16% annual growth.
This is more than a milestone. It is a reflection of a brand built on consistency, strategy, and an unwavering commitment to excellence.
A Legacy 50 Years in the Making
As Sotheby’s International Realty celebrates its 50th anniversary, its position as a premier global luxury real estate network has never been stronger. With more than 1,100 offices across 86 countries and territories, the brand continues to connect discerning buyers and sellers across borders with unmatched precision and sophistication.
For five decades, affiliated agents have served as trusted advisors at the highest level—guiding clients through complex transactions with insight, discretion, and expertise. This legacy is not simply about longevity; it is about evolution, innovation, and a relentless pursuit of excellence.
A Truly Global Network, Designed for Opportunity
What sets Sotheby’s International Realty apart is not just its scale—but how that scale translates into meaningful opportunity.
In 2025 alone, the network generated nearly $7 billion in global referral volume, creating powerful, relationship-driven connections that directly benefit clients and agents alike. These referrals are not transactional—they are curated introductions rooted in trust, expertise, and shared standards.
With nearly 26,000 sales associates worldwide, the brand offers something few others can: seamless service across continents, backed by local expertise and global perspective.
For clients of Russ Lyon Sotheby’s International Realty, this means access—access to a network that extends far beyond Arizona, reaching into the most influential markets in the world.
Unmatched Visibility in a Digital-First World
Luxury real estate is not just about property—it’s about storytelling. And no one tells that story quite like Sotheby’s International Realty.
The brand closed 2025 with over 1.38 million social media followers, becoming the most-followed luxury real estate brand globally. Its digital presence continues to set the benchmark, with approximately 42 million annual visits to sothebysrealty.com—a platform that showcases the world’s most exceptional homes with elevated design and global reach.
Beyond digital, Sotheby’s International Realty remains the most profiled luxury real estate brand in the news, with features and collaborations spanning The Wall Street Journal, The New York Times, Architectural Digest, and more.
This level of exposure is not incidental—it is strategic. It ensures that every property represented under the brand receives visibility among the world’s most qualified and discerning audiences.
Designed for the Modern Luxury Client
Today’s luxury buyer is global, informed, and highly selective. Sotheby’s International Realty meets this moment with a platform built for cross-border living—combining deep local expertise with international scale.
Through initiatives like the Luxury Outlook® report and its ongoing thought leadership, the brand continues to deliver forward-thinking insights that guide clients in an increasingly complex market.
It is this balance—data and intuition, global and local, heritage and innovation—that defines the Sotheby’s International Realty experience.
What This Means for Russ Lyon Sotheby’s International Realty
As the exclusive affiliate of Sotheby’s International Realty in Arizona, Russ Lyon Sotheby’s International Realty brings this global power directly to our clients and communities.
Every listing benefits from a worldwide stage. Every client gains access to an elite network. And every transaction is backed by a brand that continues to outperform, outpace, and outdeliver.
Because in luxury real estate, it’s not just about where you are—it’s about who you’re connected to.
