Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Barbara Hopkins to our Camelback Tower Office.
With an unwavering passion for real estate and a tireless commitment to client success, Barbara Hopkins brings a results-driven approach to every transaction. A third-generation Phoenix native, Barbara offers her clients not only deep market insight but a lifelong understanding of the Valley’s neighborhoods, lifestyle, and evolving real estate landscape.
Known for her tenacity, thoughtful guidance, and honest communication, Barbara consistently delivers personalized service that exceeds expectations, whether navigating a complex negotiation or preparing a luxury property for its premier market debut. Her expertise in staging and marketing high-end homes allows her to craft compelling stories that attract qualified buyers and deliver strong results. Clients often describe Barbara as responsive, strategic, and relentlessly dedicated. She builds lasting relationships by being present and available, offering steady direction, and making even the most challenging transactions feel seamless.
Her full-service approach—combined with the ability to generate interest in any market—has earned her the trust of both first-time buyers and seasoned sellers. Outside of real estate, Barbara finds inspiration exploring Arizona’s diverse landscapes on day trips and hikes, discovering new restaurants as a passionate foodie, and traveling to experience different cultures. She brings this same sense of curiosity, connection, and enthusiasm to her real estate work, making her an engaging and reliable guide through every step of the buying or selling journey.
Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Madison Parduhn to our Camelback Tower Office.
“Madison is clearly a young entrepreneur with a passion for life. She’s eager to learn from season professionals and to bring fresh energy to the team. Madison has a strong drive and vision that will certainly lead to a successful career in real estate with Russ Lyon Sotheby’s International Realty” – Sherri Monteith, Managing Broker
Madison Parduhn values passion, precision, and professionalism to each transaction. As a licensed Global Real Estate Advisor with Russ Lyon Sotheby’s International Realty, Madison is known for her ability to form genuine relationships, provide seamless client experiences, and deliver results with integrity, care, and efficiency. Madison specializes in residential properties in Arizona, with knowledgeable understanding of both luxury properties and first-time home buyer needs.
Her areas of proficiency include contract negotiation, market analysis, and customized marketing strategies – backed by a strong commitment to guiding clients through every step of the buying or selling process. Madison’s goal is simple: make the process smooth, memorable, and client-focused.
Before entering real estate, Madison competed as a Division I athlete on Auburn University’s top ranked national equestrian team. As a four-time SEC Champion, she developed the discipline, leadership, drive, and team-focused mindset that now define her professional approach. Madison also served as a leader in Auburn Athletics’ Connect Mentorship Program for student athletes, which helps build freshman athletes through all aspects of college life- from academic balance to career preparation. Outside of work, she enjoys showing horses at a competitive level, staying active through fitness, and going to sporting events.
With a clear eye for detail passion for helping others, Madison Parduhn is a dedicated advocate for her clients.
Gone are the days when wallpaper was considered outdated or fussy. In 2025, wallpaper is not only back—it’s taking center stage in the most luxurious and design-forward homes across the country. With contemporary design on the rise and a desire for tactile, immersive interiors, homeowners are embracing wallpaper in fresh and unexpected ways. And nowhere is this more beautifully showcased than in our listing at 4062 E Whitton Avenue.
Contemporary Meets Classic: The Evolution of Wallpaper
Today’s wallpaper trends are all about innovation. Forget simple florals or repetitive stripes. Think plush velvet finishes, metallic detailing, geometrics with depth, and even 3D-effect patterns. Homeowners are using wallpaper to inject instant drama and sophistication—turning plain rooms into show-stopping spaces.
Whether it’s a subtle texture in a serene bedroom or a high-gloss statement wall in a powder room, wallpaper provides a level of customization that paint simply can’t match. It’s a favorite tool of top designers looking to add personality and luxury with minimal structural changes.
Unexpected Places: Ceilings, Hallways & Beyond
One of the most exciting trends gaining momentum in 2025 is using wallpaper in unconventional spaces. Ceilings, often referred to as the “fifth wall,” are being wallpapered to add visual interest and a sense of dimension. In smaller spaces like entryways or nooks, wallpaper becomes an instant conversation piece.
We’re seeing an uptick in ceiling applications with moody prints, bold geometric patterns climbing stairwell walls, and textured papers that wrap around alcoves and built-ins—all creating visual continuity and artistic flair throughout the home.
4062 E Whitton Avenue: A Perfect Showcase of 2025’s Wallpaper Trend
This stunning home at 4062 E Whitton Avenue captures everything we love about wallpaper’s resurgence. From the moment you walk in, you’re greeted with carefully curated patterns and textures that complement the contemporary architecture and modern layout.
Each wallpapered space in the home tells a unique story—some adding elegance and warmth, others injecting playful creativity or serene retreat-like vibes. The design choices reflect a thoughtful blend of luxury, trend-forward style, and personal expression—hallmarks of today’s top interior design movements.
Whether it’s a subtle linen-textured wallpaper in the dining room or a bold ceiling treatment in the guest suite, this home shows how wallpaper can be used as both a design element and a storytelling tool.
Wallpaper is no longer just a design choice—it’s a lifestyle statement. As we move through 2025, more homeowners are choosing to embrace bold textures, high-end materials, and immersive aesthetics that reflect their unique tastes. And listings like 4062 E Whitton Avenue are leading the way in showcasing just how transformative this trend can be.
Looking to bring this luxury look into your own home? Let us show you how wallpaper can redefine your space—and your lifestyle.
Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Robert Merritt to our Pinnacle Peak Office.
When Robert Merritt and his wife, Amy, made the move to Phoenix/Scottsdale, it was a thoughtful decision driven by their love of the area’s dynamic lifestyle. Drawn by the outdoor living, exceptional neighborhoods, renowned restaurants and entertainment, and the year-round sunshine, the Merritts quickly found themselves at home in the Valley.
Robert brings with him a distinguished 35-year career in public relations, marketing, and advertising, where he worked with national and international clients. His experience honed a deep commitment to client service and a genuine passion for building lasting relationships—qualities that naturally transitioned into a career in real estate.
Now a Real Estate Advisor with Sotheby’s International Realty, Robert combines his strategic insight with a heartfelt connection to the community he calls home. He works in partnership with his clients to help them sell their property, find their dream home, or navigate any other real estate needs with integrity and dedication.
In addition to his real estate expertise, Robert is also an avid golfer, frequently competing in local and national amateur tournaments. He offers valuable insight into the Valley’s thriving golf communities and is always happy to share his knowledge with fellow enthusiasts.
Robert Merritt and his team at Sotheby’s International Realty are proud to offer world-class service with a personal touch. To learn more or get in touch, visit www.robmerritt.com.
Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Jake Buehner to our Pinnacle Peak Office.
We are so excited to have Jake join Russ Lyon Sotheby’s International Realty and our Pinnacle Peak office! Jake brings a wealth of knowledge as an enthusiastic advisor who has experience in multiple states. We’re confident Jake will find much success here in Scottsdale! – Zane Belden, Managing Broker
When it comes to finding the perfect home, location is only part of the story—lifestyle, community, and personal passions are equally important. Licensed in both Arizona and Oregon, Jake brings a unique perspective and a genuine passion for helping clients discover homes that support the way they want to live.
Rooted in the Outdoors, Driven by Lifestyle
Jake was born and raised in Bend, Oregon, where he experienced firsthand the city’s remarkable growth from a quaint town of 30,000 into a vibrant hub for outdoor enthusiasts. His deep connection to Central Oregon’s high desert—filled with hiking trails, golf courses, and endless biking routes—continues to influence the way he connects with clients and properties.
Arizona has long been part of Jake’s story as well. A third-generation snowbird, he now spends a significant portion of his time in the sunny Sonoran Desert of Scottsdale. His deep familiarity with both communities gives him an edge when it comes to matching clients with properties that fit not just their needs—but their dreams.
More Than Real Estate—It’s a Lifestyle Investment
As an avid golfer, hiker, biker, and pickleball enthusiast, Jake understands the importance of lifestyle in the home-buying decision. Whether you’re looking for a golf course community in Arizona or a cozy mountain retreat in Oregon, Jake helps you align your living space with the activities you love most.
His insider knowledge of each region—from local amenities to neighborhood character—allows him to guide clients to homes that feel like a perfect fit.
Smart, Strategic, and Always Informed
Jake holds a Bachelor of Science from the Lundquist College of Business at the University of Oregon, equipping him with a strong foundation in business and strategy. He leverages this expertise to provide informed advice and strategic insight throughout each step of the real estate journey.
With dual-state licensure, Jake is committed to staying ahead of market trends across state lines. He regularly completes continuing education to ensure his clients benefit from the latest industry knowledge—both locally and nationally.
Find Your Next Adventure—With Confidence
Whether you’re searching for a seasonal escape, a year-round sanctuary, or an investment opportunity, Jake is your trusted guide to making it happen. His approach is warm, attentive, and deeply informed—ensuring you feel confident and cared for from first showing to final signature.
Let Jake help you find the perfect place to call home—wherever the season takes you.
Across the state of Arizona, real estate agents achieve significant milestones in their careers every month. This February, we are proud to have been part of these REALTORS’ first sales as Global Real Estate Advisors with Russ Lyon Sotheby’s International Realty!
Enjoy!
6358 E Evening Glow Drive | Scottsdale Sold for $1,375,000 Buyer Representation: Diane Clow9289 E Pine Valley Road | Scottsdale Sold for $735,000 Buyer Representation: Stephanie Boudreau12617 W Parkway Lane | Avondale Sold for: $448,708 Buyer Representation: Marina Gamez8566 E Indian School Road C | Scottsdale Sold for $360,000 Buyer Representation: Miki Nakajima6237 S Moccasin Trail | Gilbert Sold for $300,000 Buyer Representation: Morgan Nilson Co-Agent: Cindi DeWine
Arizona, often referred to as the Grand Canyon State, is rapidly becoming one of the top relocation destinations in the United States. With its breathtaking landscapes, thriving job market, and unique lifestyle, Arizona offers something for everyone. Here are the top reasons why you should consider making Arizona your new home.
1. Stunning Natural Beauty
Arizona is home to some of the most awe-inspiring natural wonders in the world. From the iconic Grand Canyon to the red rocks of Sedona and the sprawling deserts filled with saguaro cacti, the state offers diverse and picturesque scenery. Outdoor enthusiasts can enjoy hiking, biking, camping, and photography year-round.
2. Warm Climate
If you love sunshine, Arizona is the place for you. With over 300 days of sunshine annually, the state boasts a warm, dry climate that’s perfect for those who prefer mild winters and hot summers. The lack of humidity makes even the hottest days more bearable.
3. Affordable Cost of Living
Compared to many coastal states, Arizona offers a more affordable cost of living. Housing, utilities, and everyday expenses are generally lower, making it an attractive option for families, retirees, and young professionals looking to stretch their budgets without sacrificing quality of life.
4. Thriving Job Market
Arizona’s economy is booming, with strong growth in industries such as technology, healthcare, education, and finance. Major cities like Phoenix and Tucson offer numerous employment opportunities, and the state’s business-friendly environment encourages entrepreneurship and innovation.
5. Diverse Communities and Culture
Arizona is a melting pot of cultures, with vibrant communities that celebrate diversity through festivals, art, music, and cuisine. The state’s rich Native American heritage adds depth to its cultural tapestry, providing unique experiences for residents and visitors alike.
6. Outdoor Recreation
Whether it’s golfing on world-class courses, exploring national parks, or enjoying water activities on lakes and rivers, Arizona is a haven for outdoor recreation. The state’s varied landscapes mean there’s always something new to discover, from snow-capped mountains to desert valleys.
7. Excellent Education Opportunities
Arizona is home to top-rated universities and colleges, including Arizona State University and the University of Arizona. The state also offers a range of quality public and private schools, making it an ideal place for families with children.
8. Health and Wellness Lifestyle
With its clean air, outdoor activities, and focus on healthy living, Arizona promotes a wellness-oriented lifestyle. The abundance of sunshine contributes to better mental health, and the state’s numerous spas and wellness retreats offer relaxation and rejuvenation.
9. Retirement-Friendly Environment
Arizona is a popular retirement destination due to its warm climate, affordable living, and excellent healthcare facilities. The state has numerous active adult communities designed to cater to retirees seeking an engaging and fulfilling lifestyle.
10. Proximity to Travel Destinations
Located in the Southwest, Arizona offers easy access to neighboring states like California, Nevada, and New Mexico. Whether you want to take a road trip to the beaches of San Diego or the bright lights of Las Vegas, adventure is always within reach.
Relocating to Arizona means embracing a life filled with natural beauty, economic opportunities, and a vibrant, diverse culture. Whether you’re seeking a new career, a retirement haven, or simply a change of scenery, Arizona offers the perfect blend of lifestyle, affordability, and adventure. So, why wait? Discover the Grand Canyon State and find your new home under the endless Arizona sky.
Scottsdale is a dream destination in February, offering pleasant weather, exciting events, and stunning desert landscapes. Whether you’re a local looking for fun activities or a visitor exploring for the first time, there’s plenty to do this month. Here’s your guide to the best things to do in Scottsdale in February!
1. Attend the Scottsdale Arabian Horse Show (Feb 15-25, 2025)
This world-renowned event at WestWorld of Scottsdale is a must-see for horse lovers. Witness the beauty and agility of Arabian horses in various competitions while enjoying shopping, food vendors, and family-friendly entertainment.
2. Experience the Waste Management Phoenix Open (Feb 5-11, 2025)
Known as “The Greatest Show on Grass,” this PGA Tour event at TPC Scottsdale is a thrilling experience for golf fans and party-goers alike. The famous 16th hole creates an electric atmosphere, and there are plenty of entertainment options off the course.
3. Explore Old Town Scottsdale
February’s mild temperatures make it the perfect time to wander through Old Town Scottsdale. Enjoy boutique shopping, art galleries, wine tasting rooms, and fantastic dining. Don’t miss the weekly Scottsdale ArtWalk on Thursday evenings!
4. Take a Hot Air Balloon Ride
Drift over the stunning Sonoran Desert at sunrise for breathtaking views. With cooler temperatures and clear skies, February is an ideal time for a hot air balloon adventure.
5. Hike the McDowell Sonoran Preserve
Scottsdale’s trails are at their best in February. Popular hikes like Tom’s Thumb, Pinnacle Peak, and Gateway Loop offer scenic views, comfortable temperatures, and the chance to see early spring wildflowers.
6. Celebrate Western Week (Feb 3-11, 2025)
Immerse yourself in Scottsdale’s cowboy culture during Western Week, featuring the Parada del Sol Parade & Trail’s End Festival (Feb 3). Expect live music, a rodeo, Native American art, and a celebration of the city’s Wild West roots.
7. Visit the Desert Botanical Garden
February is an excellent time to see the garden in bloom. Enjoy the lush desert landscape, seasonal events, and the mesmerizing Sonoran Sippin’ evenings, where you can enjoy drinks and live music.
8. Indulge in Scottsdale’s Culinary Scene
From Arizona Restaurant Week deals to luxury dining experiences, Scottsdale is a foodie’s paradise. Enjoy rooftop dining, authentic Southwestern flavors, and the city’s top-notch wine and cocktail bars.
9. Catch a Spring Training Game (Late February)
Baseball fans rejoice! Cactus League Spring Training kicks off in late February, bringing MLB teams like the San Francisco Giants, Colorado Rockies, and Arizona Diamondbacks to Scottsdale’s stadiums.
10. Enjoy the Scottsdale Waterfront Fine Art & Wine Festival (Feb 9-11, 2025)
This elegant outdoor festival showcases fine art, wine tastings, and live music along the picturesque Scottsdale Waterfront. It’s a perfect way to spend a February afternoon.
February is one of the best months to experience Scottsdale, with its mix of world-class events, outdoor adventures, and vibrant cultural attractions. Whether you’re looking for sports, arts, or relaxation, there’s something for everyone. So grab your sunglasses, head out, and make the most of Scottsdale in February!
What are your favorite Scottsdale activities in February? Let us know in the comments!
Welcome to Iconic Estates: Your Gateway to Arizona’s Luxurious Lifestyle
Iconic Estates offers an exclusive pass into the opulent world of Arizona luxury real estate and lifestyle. What began as a simple newsletter in 2020 has evolved into a multifaceted platform, now featuring both a newsletter and a dynamic podcast. This expansion reflects our commitment to bringing you closer to the pinnacle of high living.
Our podcast serves as the perfect guide not just for architecture buffs and interior design enthusiasts but also for potential luxury homebuyers and seasoned real estate investors. Each episode is meticulously crafted, presenting a rich tapestry of insights into the high-end property market. We go beyond the surface to explore the intricacies of prestigious properties and the captivating stories behind their grand facades.
At Iconic Estates, we believe in creating content that both captivates and educates. Our podcast isn’t merely a series of discussions—it’s an ICONIC experience. With each episode, we ensure that there is something remarkable to captivate every listener, whether you’re looking to be inspired by beautiful designs, considering purchasing a luxury home, or simply curious about the lifestyle that accompanies such exclusive dwellings.
Join us on this journey through the world of luxury and elegance. Iconic Estates is more than just a podcast; it’s your front-row seat to the most exquisite properties and lifestyles in Arizona. Whether you’re a long-time real estate enthusiast or new to the world of luxury living, prepare to be enthralled by what Iconic Estates has to offer.
Arizona, with its breathtaking landscapes, warm climate, and bustling tourism industry, is an excellent location for vacation rental investments. From the red rocks of Sedona to the golf courses of Scottsdale and the Grand Canyon’s awe-inspiring beauty, Arizona attracts millions of visitors annually. For real estate investors, the vacation rental market offers significant income potential, but success requires careful planning and informed decision-making. Here’s a step-by-step guide on how to invest in Arizona vacation rentals.
1. Understand the Market
Arizona’s vacation rental market is diverse, catering to various types of travelers. Popular destinations like Phoenix, Scottsdale, Sedona, and Flagstaff each have unique characteristics that influence demand. For instance:
Scottsdale: Known for luxury accommodations, golf resorts, and spring training events.
Sedona: Famous for its red rock formations, hiking trails, and spiritual retreats.
Flagstaff: A gateway to the Grand Canyon and a hub for outdoor enthusiasts.
Research market trends, seasonal demand, and average nightly rates for vacation rentals in your target area. Tools like AirDNA or Mashvisor can provide valuable data to help you understand occupancy rates and potential revenue.
2. Know Local Regulations
Vacation rental laws vary by city and can significantly impact your investment. Some Arizona cities have strict regulations for short-term rentals, including licensing, tax collection, and occupancy limits. For example:
Scottsdale and Phoenix require short-term rental owners to register with the city and pay transaction privilege taxes (TPT).
Sedona has zoning restrictions that limit short-term rentals in certain areas.
Ensure you comply with local laws to avoid fines or legal issues.
3. Choose the Right Property
The property’s location, size, and amenities play a crucial role in attracting guests. Consider:
Location: Proximity to popular attractions, dining, and outdoor activities.
Amenities: Pools, hot tubs, high-speed Wi-Fi, and fully equipped kitchens are highly desirable.
Curb Appeal: A well-maintained exterior and stylish interior design can make your listing stand out.
Work with a real estate agent experienced in vacation rental investments to find properties with high ROI potential.
4. Secure Financing
Vacation rental properties often require a larger down payment (typically 20-30%) compared to primary residences. Explore your financing options, such as:
Conventional Loans: Ideal for investors with strong credit and significant down payments.
Vacation Rental Loans: Specialized loans tailored for short-term rental properties.
Cash Purchases: If possible, paying in cash can give you a competitive edge in Arizona’s hot real estate market.
5. Calculate Expenses and ROI
Understanding the costs associated with vacation rentals is essential for profitability. Common expenses include:
Mortgage Payments: Principal, interest, taxes, and insurance.
Property Management: If you hire a professional company, expect to pay 15-25% of your rental income.
Maintenance and Repairs: Regular upkeep is essential to keep your property guest-ready.
Utilities and Supplies: Include electricity, water, internet, and essentials like linens and toiletries.
Use tools like rental property calculators to estimate your net operating income (NOI) and return on investment (ROI).
6. Stage and Market Your Property
To attract guests, invest in professional staging and high-quality photos for your listing. Platforms like Airbnb, VRBO, and Booking.com are great for reaching a wide audience. Highlight unique features, local attractions, and guest experiences in your property description.
7. Provide an Excellent Guest Experience
Positive reviews are critical for maintaining high occupancy rates. Ensure your property is clean, well-maintained, and stocked with amenities. Consider offering:
Welcome gifts like snacks or local guides.
Prompt responses to guest inquiries.
A contactless check-in and check-out process.
8. Consider Professional Management
Managing a vacation rental can be time-consuming. Hiring a property management company can help with marketing, guest communication, and maintenance. While this reduces your workload, it’s important to vet companies carefully to ensure they align with your goals.
9. Monitor and Optimize Performance
Regularly review your property’s performance and make adjustments as needed. Analyze occupancy rates, guest reviews, and market trends to identify areas for improvement. Dynamic pricing tools can help you adjust rates based on demand and maximize revenue.
Conclusion
Investing in Arizona vacation rentals can be a lucrative venture if done correctly. By understanding the market, adhering to regulations, choosing the right property, and prioritizing guest satisfaction, you can build a successful portfolio in this vibrant state. Whether you’re drawn to the desert’s tranquility or the excitement of urban hotspots, Arizona offers a wealth of opportunities for vacation rental investors.
