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Onward and Upward: How Russ Lyon Sotheby’s International Realty Defined 2025

In a year marked by market recalibration, evolving client expectations, and intensified competition across the luxury real estate landscape, one name rose with unmistakable clarity—Russ Lyon Sotheby’s International Realty.

2025 was not simply a year of participation. It was a year of dominance.

From national rankings to record-setting growth, from thought leadership across Arizona’s most coveted markets to the recognition of rising talent shaping the industry’s future, Russ Lyon Sotheby’s International Realty didn’t just keep pace—it set it.

At a national level, the brokerage solidified its position among the elite, earning a place within the top 15 franchisees in the United States by sales volume. This distinction alone reflects not only scale, but sustained trust among discerning buyers and sellers who expect nothing short of excellence.

Yet growth was not measured solely by volume. Russ Lyon Sotheby’s International Realty was also recognized as one of the top 10 fastest-growing franchisees in the nation, a testament to strategic expansion, intentional leadership, and a culture that continues to attract top-tier advisors.

Further reinforcing its national standing, the brokerage ranked #40 among all U.S. brokerages—standing as Arizona’s only representation on the list. In a state known for its competitive and rapidly evolving real estate market, this distinction underscores a singular truth: Russ Lyon Sotheby’s International Realty is not just participating in Arizona’s luxury market—it is defining it.

Within the Sotheby’s International Realty network itself, the brokerage’s influence remains equally profound. Ranking among the top 5 Sotheby’s International Realty brokerages in the United States, Russ Lyon continues to exemplify what it means to carry one of the world’s most prestigious real estate brands with both distinction and impact.

But beyond rankings and accolades, 2025 was also a year of voice.

Through its ongoing “Voice of Arizona Luxury” series, Russ Lyon Sotheby’s International Realty provided unparalleled insight into the state’s most prominent markets—from Maricopa County to Yavapai and Pima. These reports did more than present data; they shaped the narrative of luxury living in Arizona, positioning the brokerage as the definitive authority for both clients and industry professionals alike.

And as the brokerage continued to lead, it also continued to elevate.

The recognition of its 2026 Forty Under 40 honorees serves as a powerful reminder that the future of Russ Lyon Sotheby’s International Realty is as strong as its legacy. These rising professionals represent the next generation of innovation, service, and leadership—ensuring that excellence is not only maintained, but expanded.

Taken together, these milestones tell a story far greater than individual achievements. They reflect a brokerage grounded in purpose, driven by performance, and guided by a vision that consistently looks forward.

A vision best captured in the words that defined the year: Onward and Upward.

As 2025 demonstrated, Russ Lyon Sotheby’s International Realty is not simply responding to the market—it is shaping what comes next.

And if this past year is any indication, the trajectory ahead is not just promising.

It’s inevitable.

New Hire

Russ Lyon SIR Welcomes Lynn Donahue

Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Lynn Donahue to our Camelback Tower Office.

In a market where local insight can make all the difference, few bring the depth of knowledge and personal connection quite like Lynn Donahue. With more than four decades of living in Scottsdale and Paradise Valley, Lynn offers her clients something invaluable—an intimate understanding of the communities, neighborhoods, and lifestyle that define these sought-after desert enclaves.

Her approach to real estate is rooted in something deeper than transactions. Before entering the industry, Lynn built a meaningful career in philanthropy, serving both as a dedicated volunteer and a professional. That foundation continues to shape the way she works today, guiding every client interaction with a spirit of service, integrity, and genuine care. For Lynn, real estate is not simply about buying or selling a home—it is about building lasting relationships and helping people navigate important life moments with confidence.

Clients are drawn to Lynn’s thoughtful and transparent process, where clear communication and meticulous attention to detail are always at the forefront. She takes the time to understand each client’s unique goals, tailoring her strategy accordingly while ensuring they feel informed and supported every step of the way. By staying attuned to evolving market trends and embracing modern tools and marketing strategies, Lynn seamlessly blends experience with innovation—offering a level of service that is both grounded and forward-thinking.

Beyond her professional life, Lynn fully embraces the Arizona lifestyle she so passionately represents. She and her husband Greg call Scottsdale home, where they cherish time spent with family and friends. Whether on the golf course, enjoying a game of pickleball, gathering around a Mah Jong table, or exploring the beauty of the surrounding desert trails, Lynn embodies the vibrant, active lifestyle that continues to draw so many to the Valley.

For those seeking not just a real estate professional, but a trusted guide with deep roots and a heartfelt connection to the community, Lynn Donahue offers a perspective that is as rare as it is reassuring.

Russ Lyon

Russ Lyon Sotheby’s International Realty Ranked Among Top 15 Franchisees in the Nation by Sales Volume

In a market where performance speaks volumes, scale and consistency are the true markers of leadership.

Russ Lyon Sotheby’s International Realty has been recognized as one of the top 15 real estate franchisees in the United States by sales volume, according to the 2026 Real Estate Almanac by T3 Sixty (Last Updated: April 7, 2026).

A National Benchmark of Scale and Success

The Real Estate Almanac’s Franchisee 20 – Sales Volume ranking highlights the largest brokerages in the country affiliated with a franchise brand, measured by total closed sales volume in 2025.

Earning a place among the top 15 in the nation positions Russ Lyon Sotheby’s International Realty within an elite tier of high-performing firms—those that not only compete at scale, but consistently deliver results across diverse markets and property segments.

A Reflection of Trust and Performance

Sales volume is more than a metric—it represents the confidence clients place in a brokerage to guide them through some of life’s most significant transactions.

This recognition underscores Russ Lyon Sotheby’s International Realty’s:

  • Strong presence across Arizona’s most desirable markets
  • Proven ability to represent high-value properties with precision
  • Commitment to delivering exceptional outcomes for buyers and sellers alike

From luxury estates to distinctive desert retreats, each transaction contributes to a larger story of trust, expertise, and enduring relationships.

The Power of Brand and Reach

As an affiliate of Sotheby’s International Realty, the firm leverages a globally recognized brand known for connecting extraordinary properties with qualified buyers worldwide.

This international reach, combined with deep local knowledge, enables Russ Lyon Sotheby’s International Realty to operate at a level that is both expansive and highly personalized—driving significant sales volume while maintaining a boutique, client-first approach.

Leading with Momentum

Being named among the top 15 franchisees in the nation by sales volume reflects not only where the company stands today, but the trajectory it continues to build.

With a foundation rooted in excellence and a future focused on growth, Russ Lyon Sotheby’s International Realty remains committed to setting the standard in luxury real estate—delivering results that are as meaningful as they are measurable.

Russ Lyon

Russ Lyon Sotheby’s International Realty Named Among Top 10 Fastest-Growing Franchisees in the Nation

Growth in real estate is often measured in numbers—but true growth is defined by momentum, leadership, and the ability to evolve in an ever-changing market.

Russ Lyon Sotheby’s International Realty has been nationally recognized for exactly that, earning the #10 spot in the United States for Franchisee Year-Over-Year % Growth in the 2026 Real Estate Almanac by T3 Sixty.

A Standout Achievement in a Competitive Landscape

The Real Estate Almanac is one of the industry’s most respected benchmarking reports, analyzing the performance of the largest real estate organizations across the country. Within its Franchisee 20 – % Growth category, firms are ranked based on year-over-year increases across three key metrics:

  • Total sales volume
  • Transaction sides
  • Agent count

This ranking specifically highlights the largest brokerages affiliated with a franchise brand, making Russ Lyon Sotheby’s International Realty’s placement among the top 10 fastest-growing in the nation a significant and meaningful achievement.

Growth That Reflects Strength and Strategy

This level of growth is not accidental—it is the result of a clear vision and a commitment to excellence at every level of the organization.

Russ Lyon Sotheby’s International Realty continues to expand its footprint across Arizona while maintaining a stronghold in the luxury market. The firm’s ability to grow across multiple performance indicators speaks to:

  • Strategic agent recruitment and retention
  • A culture rooted in collaboration and support
  • Elevated marketing that positions properties for maximum exposure
  • A trusted brand that resonates both locally and globally

Powered by a Global Brand

As part of the Sotheby’s International Realty network, Russ Lyon benefits from a globally recognized platform that connects properties with discerning buyers around the world. This international reach, combined with local expertise, creates a powerful advantage—one that fuels both growth and long-term success.

A Trajectory That Continues Upward

Being ranked among the top 10 franchisees in the country for growth is more than a milestone—it’s a reflection of where the company is headed.

Russ Lyon Sotheby’s International Realty remains focused on building momentum, investing in its agents, and delivering an unparalleled client experience. As the market continues to evolve, this recognition reinforces what clients and agents alike already know: the brand is not only established—it’s accelerating.

Russ Lyon

Russ Lyon Sotheby’s International Realty Ranks #40 Nationally—Arizona’s Only Brokerage on the List

In a real estate landscape increasingly dominated by national and multinational firms, one Arizona-based brokerage continues to stand apart.

Russ Lyon Sotheby’s International Realty has earned the distinction of being ranked #40 in the United States by sales volume in the latest RealTrends Verified brokerage rankings—an achievement that carries even greater significance when viewed through a regional lens. It is the only brokerage headquartered and operating exclusively within Arizona to secure a place among the nation’s top-performing firms.

A National Benchmark of Excellence

Each year, RealTrends Verified releases one of the most respected and comprehensive rankings in the real estate industry, analyzing performance based on closed sales volume and transaction sides. To even qualify, brokerages must meet rigorous thresholds, including a minimum of 500 transaction sides or $350 million in annual sales volume.

In 2026, more than 1,200 firms met those standards, collectively representing over $2.24 trillion in residential real estate volume nationwide.

To rank among the top 50 in such a competitive field is not simply a milestone—it is a reflection of sustained performance, strategic leadership, and a deep commitment to client service.

The Only Arizona Brokerage on the List

What makes this recognition particularly noteworthy is Russ Lyon Sotheby’s International Realty’s independence and geographic focus.

While many of the firms ahead in the rankings operate across multiple states—or even internationally—Russ Lyon remains deeply rooted in Arizona. From Phoenix and Scottsdale to Sedona, Flagstaff, and beyond, the company’s footprint is intentionally local, yet its impact is undeniably national.

This distinction reinforces a powerful narrative: you don’t have to be everywhere to be among the best—you simply have to be exceptional where you are.

Strength in a Changing Market

The 2026 RealTrends rankings highlight a shifting industry. While the largest brokerages continue to hold their positions, independent firms are gaining ground, now accounting for nearly 29% of total market share.

Russ Lyon Sotheby’s International Realty stands at the intersection of these trends—combining the global reach of the Sotheby’s International Realty brand with the agility, culture, and personalized service of an independent brokerage.

This balance has allowed the firm to not only compete, but thrive, in an environment shaped by evolving consumer expectations, technology, and market dynamics.

A Legacy of Leadership in Luxury

For decades, Russ Lyon Sotheby’s International Realty has defined luxury real estate in Arizona. This latest recognition further solidifies its position—not just as a market leader within the state, but as a respected force on the national stage.

Being ranked #40 is more than a number. It represents the collective efforts of dedicated advisors, visionary leadership, and a brand built on trust, expertise, and an unwavering commitment to excellence.

Looking Ahead

As the industry continues to evolve, one thing remains clear: Russ Lyon Sotheby’s International Realty is not simply keeping pace—it is setting the standard.

From Arizona to the national spotlight, this recognition affirms what clients and agents alike have long known: there is only one Russ Lyon—and it is truly one of one.

Russ Lyon

Russ Lyon Sotheby’s International Realty Ranks Among the Top 5 Sotheby’s Brokerages in the U.S.

In a network defined by prestige, performance, and global reach, standing out is no small achievement. Yet once again, Russ Lyon Sotheby’s International Realty has done just that—earning its place as the #4 Sotheby’s International Realty brokerage in the United States.

This distinction is more than a ranking. It is a powerful reflection of the firm’s continued excellence, influence, and leadership—not only within Arizona, but across one of the most respected luxury real estate brands in the world.

A Top Performer Within a Global Network

The Sotheby’s International Realty network spans over 70 countries and territories, connecting discerning buyers and sellers across the globe.

Within this expansive and highly competitive landscape, Russ Lyon Sotheby’s International Realty has risen to become one of the top-performing affiliates in the United States—securing the #4 position among all Sotheby’s brokerages nationwide.

This ranking underscores the firm’s ability to deliver at the highest level while competing alongside major metropolitan markets such as New York, California, and Florida.

Arizona-Based. Nationally Respected.

What makes this achievement even more compelling is that Russ Lyon’s success is built entirely within Arizona.

Headquartered in Scottsdale, the brokerage serves communities across the state—from Paradise Valley and Scottsdale to Sedona and Flagstaff—while maintaining a level of production and professionalism that rivals firms operating across multiple states.

With more than $4.7 billion in annual sales volume and over 4,000 transactions, the company continues to demonstrate both scale and consistency in an ever-evolving market.

The Power of Local Expertise + Global Reach

Russ Lyon Sotheby’s International Realty embodies a rare balance—deep local expertise paired with unmatched global exposure.

Through the Sotheby’s International Realty network, listings are marketed to a worldwide audience, ensuring that Arizona properties are positioned on an international stage. At the same time, the brokerage remains rooted in the communities it serves, offering a level of insight and personalization that only a locally focused firm can provide.

This combination has become a defining advantage—allowing Russ Lyon to compete nationally while remaining authentically Arizona.

A Culture of Excellence

Behind every ranking is a collective effort. This achievement reflects the dedication of Russ Lyon’s advisors, leadership, and support teams who consistently deliver exceptional results for their clients.

It is a culture built on:

  • Elevated service
  • Strategic marketing
  • Deep market knowledge
  • And a commitment to doing things differently

These are the qualities that continue to elevate the brand—not just within Sotheby’s, but across the entire real estate industry.

One of One

To be named the #4 Sotheby’s brokerage in the United States is a milestone worth celebrating. But more importantly, it is a signal of what’s to come.

Russ Lyon Sotheby’s International Realty is not simply participating in the luxury real estate conversation—it is helping lead it.

And in a network known for the exceptional, Russ Lyon continues to prove it is truly one of one.

Russ Lyon

Natalie Congleton | 2026 Forty Under 40 Honoree

Each year, the Scottsdale Area Association of REALTORS® recognizes a select group of industry professionals who are not only achieving remarkable success but also shaping the future of real estate through leadership, innovation, and community impact. The prestigious Forty Under 40 award highlights individuals who embody excellence across production, service, and involvement—an honor reserved for those truly setting the pace in our industry.

This year, Russ Lyon Sotheby’s International Realty is proud to celebrate Natalie Congleton as one of the distinguished 2026 honorees.

A Standard of Excellence

Natalie Congleton represents the very best of Russ Lyon Sotheby’s International Realty—bringing together market expertise, elevated client service, and a genuine commitment to the relationships she builds. Her approach reflects a deep understanding that success in real estate extends beyond transactions—it’s about trust, strategy, and delivering exceptional experiences.

A Reflection of Leadership and Momentum

The Forty Under 40 distinction is more than an award—it is a reflection of influence. Natalie’s recognition speaks to her dedication, her leadership within the industry, and her meaningful contributions to the community she serves.

At Russ Lyon Sotheby’s International Realty, her achievement underscores a culture that fosters growth, encourages innovation, and supports agents in building careers defined by both purpose and performance.

Looking Ahead

Natalie’s success is a testament to her passion, perseverance, and forward-thinking mindset. As the real estate landscape continues to evolve, she stands among the professionals helping to define its future.

Congratulations to Natalie Congleton on this well-deserved recognition.

Russ Lyon

Laura Lucky | 2026 Forty Under 40 Honoree

Each year, the Scottsdale Area Association of REALTORS® honors a select group of professionals whose achievements and leadership are shaping the future of real estate. The Forty Under 40 award celebrates those who demonstrate excellence in production, service, and community involvement—an elite recognition within the industry.

Russ Lyon Sotheby’s International Realty is proud to recognize Laura Lucky as one of the 2026 honorees.

Elevated Expertise, Client-First Approach

Laura Lucky exemplifies the standard of excellence that defines our brand. With a refined understanding of the market and a client-first philosophy, she consistently delivers results while maintaining a high level of professionalism and care.

Her work reflects a commitment not only to success, but to creating meaningful, lasting relationships.

Leadership in Motion

This recognition highlights Laura’s continued momentum—her ability to lead, innovate, and contribute to both the industry and her community in impactful ways.

At Russ Lyon Sotheby’s International Realty, her achievement reinforces the strength of a culture built on collaboration, growth, and a shared pursuit of excellence.

Defining the Future

Laura stands among a new generation of leaders redefining what it means to succeed in real estate. Her dedication and vision position her as a key contributor to the future of the industry.

Congratulations to Laura Lucky on this outstanding accomplishment.

Russ Lyon

Katie Metz | 2026 Forty Under 40 Honoree

The Scottsdale Area Association of REALTORS® Forty Under 40 award recognizes rising professionals who are making a lasting impact through achievement, leadership, and service. It is a distinction reserved for those who are not only succeeding—but elevating the industry as a whole.

Russ Lyon Sotheby’s International Realty is honored to celebrate Katie Metz as one of this year’s 2026 recipients.

Commitment to Excellence

Katie Metz embodies the qualities that define exceptional real estate professionals: market knowledge, strategic insight, and a genuine dedication to her clients. Her ability to navigate the complexities of the market while delivering a seamless experience sets her apart.

Influence Beyond Transactions

Katie’s recognition reflects more than production—it highlights her leadership and the meaningful role she plays within her community and the broader real estate landscape.

Her success is a direct reflection of the values we hold at Russ Lyon Sotheby’s International Realty: integrity, innovation, and a commitment to excellence.

A Future Defined by Impact

As one of the industry’s rising leaders, Katie continues to shape what’s next. Her drive and adaptability ensure she remains at the forefront of an ever-evolving market.

Congratulations to Katie Metz on this well-earned honor.

Russ Lyon

Joshua Shaver | 2026 Forty Under 40 Honoree

Each year, the Scottsdale Area Association of REALTORS® recognizes individuals who are redefining success in real estate through leadership, innovation, and a commitment to excellence. The Forty Under 40 award stands as a testament to those making a significant impact early in their careers.

Russ Lyon Sotheby’s International Realty proudly recognizes Joshua Shaver as one of the 2026 honorees.

Driven by Results, Defined by Relationships

Joshua Shaver brings a results-driven mindset balanced with a strong emphasis on relationships. His ability to understand client needs and deliver with precision has positioned him as a trusted advisor in the marketplace.

A Leader Among Peers

This recognition reflects Joshua’s influence—his leadership within the industry and his contributions to the communities he serves. He represents a new generation of professionals who are both strategic and service-oriented.

At Russ Lyon Sotheby’s International Realty, his achievement reinforces a culture where ambition is supported and excellence is expected.

Looking Forward

Joshua’s trajectory is one of continued growth and impact. As the industry evolves, he remains a key figure in shaping its future.

Congratulations to Joshua Shaver on this prestigious recognition.