In a year marked by market recalibration, evolving client expectations, and intensified competition across the luxury real estate landscape, one name rose with unmistakable clarity—Russ Lyon Sotheby’s International Realty.
2025 was not simply a year of participation. It was a year of dominance.
From national rankings to record-setting growth, from thought leadership across Arizona’s most coveted markets to the recognition of rising talent shaping the industry’s future, Russ Lyon Sotheby’s International Realty didn’t just keep pace—it set it.
At a national level, the brokerage solidified its position among the elite, earning a place within the top 15 franchisees in the United States by sales volume. This distinction alone reflects not only scale, but sustained trust among discerning buyers and sellers who expect nothing short of excellence.
Yet growth was not measured solely by volume. Russ Lyon Sotheby’s International Realty was also recognized as one of the top 10 fastest-growing franchisees in the nation, a testament to strategic expansion, intentional leadership, and a culture that continues to attract top-tier advisors.
Further reinforcing its national standing, the brokerage ranked #40 among all U.S. brokerages—standing as Arizona’s only representation on the list. In a state known for its competitive and rapidly evolving real estate market, this distinction underscores a singular truth: Russ Lyon Sotheby’s International Realty is not just participating in Arizona’s luxury market—it is defining it.
Within the Sotheby’s International Realty network itself, the brokerage’s influence remains equally profound. Ranking among the top 5 Sotheby’s International Realty brokerages in the United States, Russ Lyon continues to exemplify what it means to carry one of the world’s most prestigious real estate brands with both distinction and impact.
But beyond rankings and accolades, 2025 was also a year of voice.
Through its ongoing “Voice of Arizona Luxury” series, Russ Lyon Sotheby’s International Realty provided unparalleled insight into the state’s most prominent markets—from Maricopa County to Yavapai and Pima. These reports did more than present data; they shaped the narrative of luxury living in Arizona, positioning the brokerage as the definitive authority for both clients and industry professionals alike.
And as the brokerage continued to lead, it also continued to elevate.
The recognition of its 2026 Forty Under 40 honorees serves as a powerful reminder that the future of Russ Lyon Sotheby’s International Realty is as strong as its legacy. These rising professionals represent the next generation of innovation, service, and leadership—ensuring that excellence is not only maintained, but expanded.
Taken together, these milestones tell a story far greater than individual achievements. They reflect a brokerage grounded in purpose, driven by performance, and guided by a vision that consistently looks forward.
A vision best captured in the words that defined the year: Onward and Upward.
As 2025 demonstrated, Russ Lyon Sotheby’s International Realty is not simply responding to the market—it is shaping what comes next.
And if this past year is any indication, the trajectory ahead is not just promising.
It’s inevitable.
