Russ Lyon Sotheby’s International Realty is dedicated to providing the highest service to today’s home buyers and sellers. This tradition continues with the recent addition of Global Real Estate Advisor Alex Perez to our Pinnacle Peak Office.
Luxury real estate is no longer confined by borders. Today’s buyers are discovering homes through international networks, digital platforms, and lifestyle-driven marketing that reaches far beyond local markets. Few agents understand this better than Alex Perez, whose career has been shaped by navigating high-stakes luxury real estate from the sun-soaked coastlines of Puerto Vallarta to the prestigious communities of Paradise Valley and Scottsdale.
Before bringing his expertise to Arizona, Alex built a successful career with Coldwell Banker in Mexico, where he specialized in marketing high-end coastal estates. His work positioned him among elite luxury properties, and one of his notable listings was even featured on HGTV’s Mexico Life. That experience provided more than exposure—it became a masterclass in international real estate marketing, lifestyle branding, and understanding how to connect emotionally with affluent buyers across cultures.
Today, Alex applies those same global marketing strategies to luxury homes throughout Paradise Valley, Scottsdale, and the greater Phoenix area. His approach goes beyond simply listing a property. He understands that luxury buyers are purchasing more than square footage—they are investing in a lifestyle, an experience, and a vision for how they want to live.
In an increasingly connected world, Alex believes every seller deserves exposure that reaches both local and international audiences. As a bilingual advisor fluent in English and Spanish, he provides homeowners with a significant competitive advantage by ensuring their properties are marketed effectively to a broader network of high-net-worth buyers. By removing language barriers and creating culturally resonant marketing, Alex helps sellers tap into a massive and often underutilized international demographic.
His background in finance also shapes the way he approaches every transaction. Alex understands that a home is one of the most significant financial investments a person can make. With this perspective, he combines market data, strategic pricing, and skilled negotiation to help clients maximize equity while making informed decisions throughout the process.
Adding another layer of distinction to his services, Alex also serves as a ThirdHome Ambassador. This unique affiliation allows him to introduce buyers to an exclusive luxury travel network where their Arizona home can become a gateway to access more than 20,000 luxury residences worldwide. For clients who value both real estate and global experiences, it represents a lifestyle opportunity unlike any other.
At the core of Alex’s business is a commitment to honesty, respect, and gratitude. His goal is to deliver a boutique-style client experience while leveraging the power and reach of a world-class global brand. Whether working with local homeowners, relocating executives, or international luxury buyers, Alex approaches every relationship with professionalism, discretion, and a deep understanding of what luxury clients expect.
For Alex Perez, real estate is more than transactions—it is about connecting people to a lifestyle that reflects their ambitions, values, and dreams, no matter where in the world they begin their search.
