Sotheby’s International Realty Affiliates LLC today announced the appointment of Kevin Thompson, a seasoned global luxury brand marketing professional, as chief marketing officer. In this role, Thompson is responsible for overseeing the Sotheby’s International Realty® brand’s marketing, advertising, and public relations initiatives worldwide.
“Kevin Thompson has an extensive background working with globally recognized luxury brands and brings a passion for creating exceptional consumer experiences through the strategic use of marketing and branding,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates. “He has a comprehensive understanding of the luxury consumer, which is an invaluable insight for our business, and his drive to inspire while also innovating aligns with the Sotheby’s International Realty brand mission. We welcome his marketing acumen as our brand continues to pioneer in the luxury residential real estate industry and we are proud to have him join our team.”
Thompson will lead a team of global marketing professionals, spearheading the strategic planning and execution of the Sotheby’s International Realty brand’s global media program, services and resources to drive awareness for the brand and its affiliates worldwide.