Where Downtown Vibrancy Meets Modern Luxury; Phoenix Luxury Brownstones are Revamped with Modern Interiors and New Price Points Starting in the $900s
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Luxury Homes
Architecture, Augmented Reality, Real Estate, Technology
Sotheby’s International Realty Launches Virtual Staging Augmented Reality App: One of the First Experiences Built with Google’s ARCore
Curate by Sotheby’s International Realty, powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers
MADISON, N.J. – Sotheby’s International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty(sm), a mobile augmented reality (AR) app that will bring a home’s virtual staging images from 2-D perception into augmented reality; the app was built with ARCore, Google’s AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore’s release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.
Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.
For video and images of the app in use, as well as quotes, click here. If you have one of Google’s ARCoreenabled mobile devices, download the app here.
Curate by Sotheby’s International Realty app features:
- Visualization – Any property can be transformed through a curated selection of AR furnishings and décor sets. Listing-specific staging options will be available in the near future.
- Recollection – The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.
- Shop – Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer’s website. All furniture is shown to-scale and provides accurate room dimensions; ensuring furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new home buyers.
Curate by Sotheby’s International Realty app benefits: Research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.1
- For prospective homebuyers – Viewing a potential house in AR breaks down visualization barriers that often accompany the homebuying process, allowing prospective homebuyers the unique ability to envision the house in their personal taste and style. Curate by Sotheby’s International Realty offers 1 Harvard Business Review, A Manager’s Guide to Augmented Reality, November-December 2017 issue the opportunity for buyers to ultimately see a house as their own home, increasing confidence in any purchasing decisions.
- For home sellers / Sotheby’s International Realty clients – Selling a home with a Sotheby’s International Realty sales associate means tapping into the power of AR to sell the home by helping prospective buyers overcome the visualization barriers of touring an empty home or one decorated in style that differs from their taste.
- For the Sotheby’s International Realty sales associate – The benefits for the sales associate are similar to those of the homebuyer and seller; Curate by Sotheby’s International Realty empowers the sales associate to present a home in an objective and neutral manner. The app also alleviates the need for sales associates to physically stage homes, allowing them to save money on the costs of either renting or buying and storing furniture.
Curate by Sotheby’s International Realty is available now for download in the Google Play Store. The app was built with Google’s ARCore, which can run on 100 million Android devices worldwide. The Sotheby’s International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.
1 Harvard Business Review, A Manager’s Guide to Augmented Reality, November-December 2017 issue
From a handcrafted Mediterranean beauty in Paradise Valley to a one of a kind home on over 8 acres of lush desert vegetation in Marana, this edition of Significant Sales showcases extraordinary homes throughout the great state of Arizona
Russ Lyon Sotheby’s International Realty Presents Luxurious Horse Properties Just in time for the Scottsdale Arabian Horse Show
The famous Scottsdale Arabian Horse Show is back and set to take place February 15th- 25th at WestWorld of Scottsdale. In honor of the famous horse show, Russ Lyon Sotheby’s International Realty presents four of the top horse properties for sale in Arizona providing both elegance and top notch amenities.
Russ Lyon Sotheby’s International Realty Agents Ed Pennington and Jeanette Sauer present the first horse property located at 6625 W State Route 89a in Sedona. Located in the middle of Sedona’s breathtaking red rocks, this property offers stunning views, a gated estate, a comfortable picnic park and a charming home that is accompanied with five bedrooms and eight bathrooms. This $14.2-million-dollar quintessential ranch provides 173 acres of land and includes a box stall barn, corral barn, working barn, hay barn and three arenas.
A 30-acre ranch personally designed by the 2017 Western Horseman of the Year, Al Dunning, is also for sale. This estate, located at 27411 N 160th St in Scottsdale is presented by Russ Lyon Sotheby’s International Realty Agent Denise Dunning-Ricketts. The ranch consists of a 3,942-square-foot residence, four modular homes, and a total of 49 stalls throughout several barns. Amenities in addition to the barns are a large cutting arena, cutting pen, round pen and a 150’x300′ arena with Priefert roping chute. This ranch is listed at $5 million.
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Another estate is located at 5180 E Rockaway Hills Drive in Cave Creek and is listed by Russ Lyon Sotheby’s International Realty Agent Debbie Omundson. This 4,926 square foot home with breathtaking views offers a unique Southwestern feel that includes four bedrooms and 5.5 bathrooms. Sitting on 14 acres, equestrians will enjoy 12 stalls, the tack shed, a bunk house and bathroom, a chicken coup, hay storage and a large arena. This rare find is listed at $1.8 million.
The next featured home is located at 1215 W Lazy K Ranch Road in New River and is presented by Russ Lyon Sotheby’s International Realty Agent Dominick Cole. This unique New River property comes fully equipped with three bedrooms, bathrooms and measures out to 2,520 square feet. This home provides the residents with 2.3 acres of fenced in horse property with a sanded training area. While being surrounded by public land with endless trails, just down the road you’ll find a public horse arena featuring rope chutes, cattle pens, night lights, and a separate warmup pen. This property is listed for $472,000.
“These horse properties all embrace luxury and elegance, which is at the heart of our Sotheby’s International Realty brand,” said CEO Todd Gillenwater of Russ Lyon Sotheby’s International Realty. “With so many horse enthusiasts living here in the Arizona, the properties are vast and offer the best of the best when it comes to modern day horse facilities and amenities.”
Architecture, Real Estate, Residential Architecture, Residential Real Estate
Significant Sale ~ Karen Cahill $3,100,000
Luxury real estate expert Karen Cahill of the Russ Lyon Sotheby’s International Realty Camelback Tower office represented the buyer of an exquisite $3,100,000 Paradise Valley Estate.
Located in the heart of Paradise Valley, this 7-bedroom, 6.5-bathroom home features separate formal and living areas with vaulted ceilings, wood and stone flooring throughout and great room with fireplace. Perfect for entertaining, the estate comes with a full size wet bar area, built-in wine cellar and personal oasis back yard beautifully landscaped.
Architecture, Residential Architecture, Residential Real Estate
Significant Sale ~ The Sertich Group $2,000,000
Luxury real estate experts Nancy Sertich, Dena Bullard, Shawn Rimer, Tim Floor, and Katie Fisher of the Russ Lyon Sotheby’s International Realty Pinnacle Peak office represented the buyer of a $2,000,000 home in Desert Highlands.
The 5-bedroom, 6.5-bathroom home overlooks the 17th fairway with breathtaking, panoramic, Pinnacle Peak Mountain and city light views. The 7,000 SF home features a gourmet kitchen, five fireplaces, wine cellar and private media room. The outdoor living boasts a large tongue and groove covered patio with lots of seating, outdoor fireplace, BBQ area, synthetic grass for easy maintenance, pool and jacuzzi.
Architecture, Real Estate, Residential Architecture, Residential Real Estate
Significant Sale ~ The Power of 4 $5,950,000
Luxury real estate experts Bee Francis, Anne Morrissey, Karen Baldwin and Kathleen Benoit of the Russ Lyon Sotheby’s International Realty Desert Mountain office represented the buyer of a $5,950,000 Paradise Valley Home.
The MRA handcrafted Mediterranean beauty sits on a 1.39 acre lot and was designed with gracious living in mind. Gorgeous fully wood paneled library/office, wine room, and ultimate kitchen with the finest appliances and finishes. The home also features a media/game room that opens to a huge covered patio, lush landscaping and green lawns plus a European styled pool with private ramada.
Architecture, Real Estate, Residential, Residential Architecture, Residential Real Estate
Significant Sale ~ Johnathon De Young and Barbara Lane $3,450,000
Luxury real estate experts Johnathon De Young of the Russ Lyon Sotheby’s International Realty Camelback Tower office and Barbara Lane of the Russ Lyon Sotheby’s International Realty Pinnacle Peak office provided exclusive representation for a beautiful $3,450,000 Scottsdale penthouse.
The exceptional 2-bedroom, 2.5-bathroom penthouse at the Scottsdale Waterfront Residences is ideally located with gorgeous Camelback Mountain and sunset views, a huge balcony, office, large gourmet kitchen and open split floor plan. The building also offers 24 hour security, concierge and valet services, fitness center, rooftop pool and spa and club room with fireplaces, reading nooks, areas to relax and entertain.
Architecture, Real Estate, Residential Architecture, Residential Real Estate
Significant Sale ~ Cionne McCarthy and Mikhail Quijada $2,400,000
Luxury real estate experts Cionne McCarthy and Mikhail Quijada of the Russ Lyon Sotheby’s International Realty Camelback Tower office closed on a Paradise Valley estate for $2,400,000.
The 7-bedroom, 7-bathroom remodeled transitional style Santa Barbara home was built with details throughout. The gourmet kitchen is perfect and opens to the breakfast and family room, allowing for a true open concept. The home features high ceilings and beams and natural light. The greenery, large lap pool and spa, outdoor fireplace and sitting provide an amazing retreat.