Arizona is a paradise for snowbirds—seasonal residents, often retirees, who flock to warmer climates during the colder months. The state’s mild winters, stunning desert landscapes, and vibrant communities make it a prime destination for those looking to escape harsh winters in the Midwest, Northeast, and Canada. If you’re selling a home or marketing a property in Arizona, tapping into the snowbird market can be highly lucrative. Here’s how you can attract seasonal buyers and maximize your opportunities during snowbird season.

1. Understand the Snowbird Buyer

Snowbirds are typically retirees or semi-retirees, often aged 55 and older, who spend several months of the year in Arizona. They look for:

• Warm climates: Cities like Scottsdale, Phoenix, Tucson, and Sedona are popular snowbird destinations because of their mild winter temperatures.
• Low-maintenance properties: Many snowbirds seek homes that are easy to manage while they’re away for part of the year, such as condos, townhomes, or properties with HOA-managed landscaping.
• Amenities and social opportunities: Communities with golf courses, fitness centers, pickleball courts, and organized social activities are a major draw for snowbird buyers.
• Safety and convenience: Gated communities, proximity to healthcare, and access to airports are critical factors for snowbird buyers.

Understanding these preferences will help you tailor your approach when marketing a home to attract these seasonal residents.

2. Highlight Arizona’s Seasonal Appeal

Arizona’s lifestyle during the fall and winter months is ideal for snowbirds. Showcase features such as:

• Mild winters and outdoor living: Emphasize how the state’s climate allows for year-round outdoor activities. Point out features like patios, pools, and golf course views.
• Scenic beauty and relaxation: Many buyers are drawn to Arizona’s stunning desert landscapes. Properties with views of mountains, cacti, and beautiful sunsets should be highlighted.
• Active living options: Snowbirds often value staying active and engaged, so if the property is near hiking trails, tennis courts, or community centers, make sure to spotlight these amenities.

3. Emphasize Low-Maintenance Features

Seasonal buyers are typically looking for properties that won’t require a lot of upkeep while they’re away for months at a time. Emphasize:

• Easy-care landscaping: Xeriscaping (desert landscaping) with drought-tolerant plants is not only environmentally friendly but also low-maintenance. This can be a huge selling point.
• Lock-and-leave properties: Homes in gated communities with property management services are ideal for snowbirds. Highlight features like security systems, smart home technology, and HOA-managed services, which can provide peace of mind for part-time residents.
• Turnkey solutions: Offering fully furnished homes or ones with minimal improvement needs can be appealing to snowbirds who want to move in and enjoy Arizona living immediately.

4. Leverage Online Marketing and Social Media

Many snowbirds begin their home search online, often months before they migrate south for the winter. A strong online presence is essential to attracting these buyers.

• Targeted digital ads: Use platforms like Facebook, Instagram, and Google to reach potential snowbirds with targeted ads showcasing Arizona homes and seasonal living.
• Virtual tours and videos: High-quality virtual tours allow buyers from out of state to explore properties before they even set foot in Arizona. Offer a detailed video tour of the home, highlighting outdoor spaces, amenities, and the surrounding area.
• Engage with snowbird communities: Join online forums or social media groups where snowbirds exchange information about moving south for the winter. Share your listings or blog posts about Arizona living in these groups.

5. Promote the Economic Advantages

Snowbirds love Arizona not only for the weather but also for its lower cost of living compared to other winter destinations. Promote these advantages:

• No state tax on Social Security benefits: This can be a big selling point for retirees.
• Lower property taxes: Compared to states like California or Florida, Arizona’s property taxes are relatively low, which can be attractive to seasonal residents.
• Affordable healthcare: Arizona offers accessible and affordable healthcare options, with many snowbirds taking advantage of the state’s high-quality medical facilities.

6. Collaborate with Out-of-State Agents

Building a network with real estate agents in snowbird-heavy states (such as Minnesota, Michigan, New York, and Canada) can help drive referrals. These agents may have clients considering a seasonal home in Arizona, so establishing a referral system could benefit both parties.

7. Host Snowbird-Friendly Open Houses and Events

During snowbird season, consider hosting open houses that cater to out-of-town visitors. Offer refreshments and create a welcoming environment to show off the Arizona lifestyle. You could even partner with local businesses or services that appeal to snowbirds, such as golf clubs or retirement communities, to host joint events.

(PHOENIX) — Russ Lyon Sotheby’s International Realty is honored to present Skyfire, a one-of-a-kind masterpiece designed by architect Vernon D. Swaback, a distinguished former apprentice of Frank Lloyd Wright, founder of Swaback Architects, and recently named an Arizona HistoryMaker™ by the Arizona Historical League, in good company with famous Arizonians Barry M. Goldwater and Sandra Day O’Connor. Skyfire seamlessly unites home and nature, reflecting Swaback’s internationally acclaimed expertise in organic architecture.

Perched atop an exclusive 2.7-acre hilltop, Skyfire commands sweeping 360-degree views of the Sonoran Highlands, Pinnacle Peak, and Scottsdale’s vibrant city lights. This elevated, private setting offers an unparalleled sense of tranquility, all while being conveniently close to world-class golf, shopping, and dining. Enter through a private gate and under a custom Skyfire arch as you traverse Desert Botanical Garden-inspired grounds to this serene retreat. Upon arrival, a custom stained-glass sculpture catches the light as you walk through solid mesquite front doors. Uninterrupted sight lines carry through the frameless ribbon glass windows, capturing the stunning sunset reflected in the negative-edge pool—a living testament to the residence’s name and its architectural inspiration. The living room’s custom-designed geometric fireplace, created by Swaback, elevates the grandeur of the space.

Showcasing modern design elements, Skyfire integrates exposed steel, copper, cantilevered rooflines, canvas-covered terraces, tinted concrete, built-in millwork, tongue-and-groove hardwood plank vaulted ceilings, and clerestory and frameless windows that bathe the interiors in soft natural light—bringing the beauty of the natural surroundings inside. The architectural design elements are extensive.

“Representing a home of such architectural integrity is an honor,” says listing agent Theresa Krakauer. “Skyfire is a harmonious blend of serenity, modern luxury, and timeless design—a truly one-of-a-kind property.”

Beyond its architectural brilliance, Skyfire features extensive modern amenities, including fully paid solar power, EV chargers, commercial-grade Wi-Fi, whole-house water filtration, and home automation for security, audio, and comfort. The primary suite, a private sanctuary, boasts dual closets and vanities, a fireplace, and access to outdoor spaces. The home is complemented by two additional en-suite bedrooms, a gourmet kitchen, an upstairs entertainment space with a viewing terrace, and an additional large media room. A noteworthy bonus is an expansive office with panoramic views and a custom-designed sweeping desk, intended to accommodate full-scale architectural plans—perfect for today’s busy executive seeking an exceptional workspace.

The property also includes a four-car garage with extensive storage plus a detached guest house with its own kitchen, fireplace, and private viewing terrace, offering a versatile space for guests or multigenerational living.

Skyfire is anticipated to list at $4M in early October. More than a home, it is an investment in art, architecture, and historic provenance.

For media inquiries, please contact Jennifer Parks-Sturgeon at [email protected] or call (480) 495-3806.

About Russ Lyon Sotheby’s International Realty
Since 1947, Russ Lyon Sotheby’s International Realty has gathered realty craftsmen dedicated to the ideals of integrity and professionalism. From the ownership, management, agents, and affiliate services, every person involved in the company utilizes innovative skills, programs, and technologies to create the finest real estate services company to be found.
The mission of Russ Lyon Sotheby’s International Realty is to provide its clients with the most responsive personalized service attainable – nothing less will do. The environment within Russ Lyon Sotheby’s International Realty is unique in the industry. Seasoned management innovatively supports the efforts of the company’s members to create a dynamic and inspiring atmosphere that invigorates and hones the skills of everyone involved.
Collaboration and networking are fostered to create a synergy that puts the whole company to work for every client. The artistic blending of proven traditions and state-of-the-art innovation is unsurpassed. These assets are positioned on a base of financial stability and corporate staying power.

As the heat finally gives way to cooler, crisp days, fall in Scottsdale becomes a magical time filled with exciting activities, events, and seasonal charm. Whether you’re looking to celebrate Halloween with family, enjoy local festivals, or simply savor the outdoors, Scottsdale has something for everyone this season. Here’s a guide to some of the top fall activities and events to enjoy.

1. McCormick-Stillman Railroad Park’s Pumpkin Patch & Halloween Spook-Track-Ula

• Dates: October 11-31
• Location: McCormick-Stillman Railroad Park

There’s nothing quite like celebrating fall with a classic pumpkin patch and a spooky-themed train ride. At McCormick-Stillman Railroad Park, families can enjoy the festive atmosphere with the park’s iconic train, transformed into a Halloween adventure. Kids will love the pumpkin patch, haunted rides, and carnival games, while parents can relax and enjoy live entertainment under the cool autumn sky. For more information, click here.

2. Arizona Fall Fest

• Date: Returns November 9
• Location: Margaret T. Hance Park, Phoenix (near Scottsdale)

For those who appreciate local culture and craftsmanship, the Arizona Fall Fest is a must-attend event. Though just a short drive from Scottsdale, this festival in nearby Phoenix showcases everything Arizona has to offer—local food and drink, art, music, and unique products from small businesses around the state. Spend the day sampling Arizona-made treats, attending workshops, and supporting local artisans. It’s a great way to celebrate the fall season while supporting the local economy. For more information, click here.

3. Scottsdale ArtWalk

• Date: Every Thursday Evening
• Location: Downtown Scottsdale

If you’re more interested in Scottsdale’s arts and culture scene, be sure to check out the Scottsdale ArtWalk, a long-standing tradition in Old Town. While this weekly event happens year-round, the cooler fall weather makes October and November the perfect time to explore the galleries and streets of Old Town Scottsdale. Enjoy free access to art galleries, meet local artists, and take in the vibrant atmosphere of downtown’s art district. For more information, click here.

4. Hot Air Balloon Rides

• Dates: October through early winter
• Location: Scottsdale and surrounding desert areas

Fall is one of the best times to take a hot air balloon ride over the Sonoran Desert, with cool mornings and stunning vistas of the desert landscape. Companies like Rainbow Ryders offer sunrise balloon rides where you can experience breathtaking views as the desert awakens. It’s an unforgettable way to embrace the beauty of fall in the Southwest. For more information, click here.

5. Merchantile Market Fall Fest

• Date: November 18, 2023
• Location: Scottsdale Stadium

Celebrate the season at the Merchantile Market Fall Fest, a free outdoor market at Scottsdale Stadium. This festive event will feature a curated selection of over 100 local vendors offering handmade crafts, art, and home décor, perfect for holiday shopping. In addition to shopping, visitors can enjoy live music, delicious food from local food trucks, and interactive workshops. It’s a fun and lively way to support local businesses while getting into the fall spirit.

This free event is family-friendly and offers something for everyone, whether you’re browsing for unique gifts or enjoying the festive ambiance. Make sure to mark your calendars for this one-of-a-kind Scottsdale experience! For tickets, click here.

Embrace Fall in Scottsdale

Fall in Scottsdale is more than just a season—it’s an experience. Whether you’re celebrating Halloween with family, tasting local treats at a festival, or simply enjoying the cooler weather, Scottsdale has something for everyone. So, grab a pumpkin spice latte, put on your coziest sweater, and dive into all the fun fall activities Scottsdale has to offer this year!

Flagstaff, AZ—Russ Lyon Sotheby’s International Realty proudly announces the grand opening of its newly remodeled office in downtown Flagstaff. This marks a significant milestone as the first location to break from the traditional personalized desk model. This modern office space embraces flexibility, innovation, and cutting-edge technology while maintaining the heritage and luxury associated with the Russ Lyon Sotheby’s International Realty name.

Located in the heart of Flagstaff, the office occupies a historic property that has seen multiple transformations—from its origins as a private residence to a hair salon—and now to a dynamic space that includes a state-of-the-art real estate office and three stylish vacation rentals.

The remodel was a comprehensive project, gutting the property’s interior and reimagining its layout to meet the evolving needs of the real estate industry. The redesign includes custom furniture, unique design elements, and modern features such as collaborative work environments, sound-proofed phone room, reservable private offices, and high-tech conference room. This innovative setup enhances collaboration and convenience for both agents and clients.

The office’s prime downtown location positions it at the crossroads of Flagstaff’s vibrant culture and business community, with the added benefit of offering luxury, stylish vacation rental accommodations for out-of-town clients and visitors.

“We are extremely proud and excited to open our new office in historic downtown Flagstaff,” Bret Lamberson, Designated Broker/Managing Broker-Flagstaff at Russ Lyon Sotheby’s International Realty, said. “The extensive work on the building has reinvigorated this property, and it provides an amazing space for our advisors and clients. It also serves as a perfect event space to host our local artists, academics, and business colleagues.”

This space represents the future of real estate work environments—offering flexibility, technology integration, and an inspiring place to connect with clients.

“This is the culmination of research all around the Sotheby’s International Realty network, from Carlsbad to Chicago to Miami, and a laser-focused design team. To see it so well-executed is really a dream come true,” Todd Gillenwater at Russ Lyon Sotheby’s International Realty said.

Russ Lyon Sotheby’s International Realty continues to lead the real estate market with this Flagstaff office’s progressive design and commitment to exceptional service. The company remains dedicated to pushing boundaries while honoring the local community’s rich history.

About Russ Lyon Sotheby’s International Realty Russ Lyon Sotheby’s International Realty is a luxury real estate company specializing in extraordinary properties and delivering exceptional service. With offices across Arizona, it continues to lead the market with its commitment to innovation, quality, and client satisfaction.

For more information, contact:
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Russ Lyon Sotheby’s International Realty
[email protected]
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